In a move that caught the global logistics world off guard, DHL has suspended all consumer shipments to the U.S. valued over $800, effective April 21, 2025. The reason? A reaction to new U.S. customs enforcement tied to de minimis thresholds and heightened scrutiny on direct-to-consumer imports.
If you're a brand exporting from Vietnam, India, Bangladesh, or Indonesia—and relying on direct shipping to U.S. consumers—you just got a major wake-up call.
This isn’t just about one courier. It’s about a wider shift in how global trade is being governed—and who’s getting squeezed when policies tighten.
At Asia Agent, we see this for what it is: a signal that your logistics strategy needs to evolve fast—or risk losing margin, market share, or both.
Here’s what it means for your supply chain, and what to do about it.
Under the current U.S. rules, shipments valued under $800 can enter duty-free under the de minimis exemption. This has been a lifeline for DTC brands importing directly to American customers.
But:
This will hit Amazon sellers, Shopify stores, TikTok sellers, and any business relying on factory-to-doorstep shipping from Asia hard.
Brands who’ve built models around shipping direct from factory to consumer—especially using cheap, fast parcel services—can’t keep operating as usual.
Orders above $800 now risk:
Products labeled as Vietnamese or Indian but containing Chinese components could now trigger U.S. enforcement actions, especially if declared under de minimis.
The smartest brands are not waiting for the next policy. They’re adapting now with structured support across four key areas:
We help clients structure:
This minimizes customs exposure and maximizes shipping efficiency.
Customs is targeting shipments with unclear component sourcing.
We break down:
We assist in setting up:
This allows brands to maintain margin while adapting their last-mile model.
Vietnam and India are both under U.S. watch for trade imbalances.
We help clients build redundancy across:
So even if one country is affected—you’re not boxed in.
DHL’s suspension is just the start. Other couriers will follow.
Customs enforcement will tighten. And tariff wars aren’t going anywhere.